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Why Mirage?
Mirage Quality Naturally Responsible Wood Specialist
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Why Choose Hardwood Flooring? The Benefits of Hardwood Flooring
White Beige Natural Golden Orange Brown Reddish-brown Dark brown Black Light brown Light grey Grey Browse all our floors
Hickory Maple Oak Red Oak Walnut White Oak Browse all our floors
Muse Flair Sweet Memories Imagine Natural DreamVille Escape Admiration Elemental Herringbone Chevron Browse all our floors
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White Beige Natural Golden Orange Brown Reddish-brown Dark brown Black Light brown Light grey Grey Browse all our floors
Hickory Maple Oak Red Oak Walnut White Oak Browse all our floors
Muse Flair Sweet Memories Imagine Natural DreamVille Escape Admiration Elemental Herringbone Chevron Browse all our floors
Why Mirage?
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Flooring 101
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News

2024
March 4

Mirage Hardwood Floors launches new Galena color and the Exclusive grade in DreamVille and Muse collections
2023
September 5

MIRAGE, North America's number one hardwood flooring manufacturer, celebrates its 40th anniversary
July 12

Mirage is #1 in Quality and in Design according to Floor Focus Retailer Survey
June 12

Mirage captures prestigious Award of Excellence for top Canadian hardwood flooring manufacturer
April 20

Consumers can save big this Spring while enjoying Mirage Hardwood Floors quality thanks to the Mirage Rebate Sale

February 13

Colors, character, and innovation take the lead at Mirage Floors in 2023

Archives
2022
November 18

MIRAGE announces the acquisition of Parquets Alexandra
July 12

Mirage is #1 in quality according to Floor Focus Retailer Survey
June 13

Mirage captures prestigious Award of Excellence for top hardwood flooring manufacturer, according to Floor Covering News
February 24

Sanibel: A trend-setting new color in the DreamVille Collection
2021
October 13

Mirage captures prestigious Award of Excellence for top hardwood flooring manufacturer, according to Floor Covering News
July 12

Mirage is number 1 in quality according to Floor Focus Retailer Survey
February 4

Mirage set to turn heads in 2021!
February 1st

Mirage TruBalance technology: the platform of the future!

2020
June 23

Mirage is #1 in quality according to Floor Covering Weekly's ReCo Survey
June 9

Mirage captures prestigious Award of Excellence for hardwood flooring manufacturers, according to Floor Covering News
February 20

Mirage Presents Its Annual Spirit Award Winner
January 15

Mirage's new DreamVille Collection: Inspired by the hidden gems of small-town America!
January 15

The Escape Collection from Mirage: A perfect getaway from the everyday
2019
July 9

Mirage is number 1 in quality according to Floor Focus Retailer Survey
June 17

Mirage is #1 in quality according to Floor Covering Weekly's ReCo Survey
June 3

Mirage captures prestigious Award of Excellence for hardwood flooring manufacturers, according to Floor Covering News
February 20

Mirage Presents Its Annual Spirit Award Winner
January 1st

Trendy colors from the Admiration Collection now textured and combined with the DuraMattTM finish
January 1st

Designers love Mirage's White Oak Natural floors, now textured and combined with the DuraMatt® finish
2018
November 7

Boa-Franc receives the prestigious Gold Trophy Award at the 2018 Canada Awards for Excellence for the second straight time
September 6

Boa-Franc, leader in the manufacture and marketing of superior quality prefinished floors, celebrates its 35th anniversary
June 4

Mirage is #1 in quality according to Floor Covering Weekly's ReCo Survey
March 20

DuraMatt® finish from Mirage now available in the Sweet Memories Collection
March 20

MIRAGE introduces four new colors to Sweet Memories Collection
March 19

Lunar Eclipse, a new floor color inspired by nature in the Mirage Flair Collection
2017
November 23

Boa-Franc receives highest honor at the Grand Prix québécois de la qualité awards for the second straight time
October 15

Al Wahnon Lifetime Achievement Award 2017
July 10

Mirage is number 1 in quality according to Floor Focus Retailer Survey
January 31

Spotlight on new colors, character, and lengths for 2017 at Mirage Floors
2016
November 11

Boa-Franc named 2017 Best Small and Medium Employer in Canada, Gold Level
August 18

Mirage Announces New Distribution Partnership in the Midwest
July 6

Mirage is number 1 in quality according to Floor Focus Retailer Survey
May 24

Mirage is #1 for quality according to Floor Covering Weekly's ReCo Survey 2016
May 19

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News
January 13

New Mirage Flooring products for 2016—more spectacular than ever!
2015
November 5

Boa-Franc ranked among Best Employers in Canada – Best Small & Medium Employers (Gold level)
June 1st

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News
January 5

The colors Sandstone and Fossil join Mirage's Imagine collection
January 5

New DuraMatt® finish from Mirage: The look of oiled hardwood floors reinvented by Mirage
January 5

The new Flair collection by Mirage: The look of an oiled hardwood floor without the hassles
January 5

Mirage adds the new Sepia color to its Alive collection
2014
July 8

Visiting Mirage Floors in Canada - NWFA Blog
July 8

Mirage is number 1 in quality and design according to Floor Focus' “What the Retailers Think” survey
May 15

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News
2013
November 20

Boa-Franc President Pierre Thabet receives Lifetime Achievement Award from the NAFCD
October 31

Boa-Franc receives the prestigious Gold Trophy Award at the 2013 Canada Awards for Excellence
October 31

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News
July 8

Mirage #1 for quality according to Floor Covering Weekly's "ReCo Survey 2013"
July 8

Mirage is number 1 in quality according to the "What the Retailers Think" survey from Floor Focus
May 3

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News
2012
November 8

Boa-Franc receives highest honor at the Grands Prix québécois de la qualité awards

September 12

Mirage Summer Contest : the names of the five winners of a $1,500 rebate applicable to the purchase of Mirage hardwood flooring have been released

September 6

Mirage generously donates hardwood floor for the 2012 Minto Dream Home

June 27

Mirage makes generous donation of $8,000 hardwood floor to Hampton Designer Showhouse

2011
August 1st

New Mirage hardwood floors provide an enticing touch of grey

July 8

Mirage adds wider, longer boards to its Sweet Memories series

May 5

Mirage #1 among hardwood flooring manufacturers for five years running, according to Floor Covering News

February 14

African Mahogany from Mirage: discover its exotic charm!

2010
September 14

This fall, Mirage is attracting consumers with up to $750 cash back
July 8

Mirage quality ranked #1 in the Floor Focus “What the Retailers Think” survey

June 2

Mirage rated #1 in quality for the third year in a row according to Floor Covering Weekly's ReCo Survey

May 7

Mirage earns the Award of Excellence for the fourth consecutive year!

March 15

Spring calls for change! promotion

March 5

Mirage releases the names of the 10 winners of a $10,000 hardwood floor in the “Celebrate Quality with Mirage” contest
January 28

The new Alive Series from Mirage. An original textured look for active lifestyles.

January 25

Addition of Handcrafted Oak to the Sweet Memories series
2009
October 2

Vancouver Home + Interior Design Show
October 1st

Mirage Hardwood Flooring, entirely designed and manufactured in North America
September 5

Celebrate quality with Mirage hardwood floors
May 14

Mirage Lock is even greener!
April 14

CARB certification
April 1st

Lacey Act
2006
September 1st

Nanolinx, a first in the flooring wood industry