News Update

Mirage leads the pack in quality for a fourth year according to Floor Focus

For the fourth time in five years, Mirage has been named leader in quality among North American prefinished hardwood floor manufacturers. Once again this year, Floor Focus carried out a survey to find out "What the Retailers Think."

"This recognition means a lot to us. Quality is the very basis of our business philosophy. Because every employee makes quality a priority, this recognition reflects on everyone personally," states Luc Robitaille, VP of Marketing for Boa-Franc, the manufacturer of Mirage hardwood floors. "In an industry as competitive as ours, these results tell our retailers and distributors they're right to trust the Mirage name."

Top Hardwood Floor Manufacturer

Also, Mirage came in first among North American hardwood floor manufacturers according to a 2007 survey by Floor Covering News, one of the leading floor covering trade publications. Mirage named first in its category in the hardwood floor sector.

Sweet Memories Series now in Classic technology, 3/4" thick.

Deliciously authentic, the Sweet Memories series by Mirage is now offered in Classic 3-¼" width. These new products offer a lifetime investment as this solid floor can be re-sanded and refinished over time. You will take advantage of this antique look recreated with today's most up to date technologies.

This new addition to the Sweet Memories Series comes in Maple, Classic, with a thickness of ¾ inch, with random lengths in three different color choices: Truffle, Toffee and Earl Grey.

First for Quality

Mirage has earned the top ranking for quality in a national industry survey conducted by Floor Focus magazine.

The survey results, which were unveiled in the July 2006 edition of Floor Focus, ranked Mirage first in product quality among 20 hardwood flooring manufacturers.

Each year, Floor Focus conducts its "What the Retailers Think" survey, which covers a wide range of retail flooring trends and determines the top manufacturers of broadloom, hardwood, ceramic tile, vinyl and laminate flooring, and area rugs. The survey categories include quality, service and design. This is the third time in four years that Mirage has earned the top rating for quality. Mirage also rated among the top five hardwood flooring manufacturers for service and design.

Nanolinx, a first in the flooring wood industry

Mirage is breaking new ground again by using nanotechnology in its finishing system. Nanolinx is the first flooring finishing system to use a network of cross-linked nanoparticles. Among many benefits, nanoparticles make the finish even more transparent.

Nanolinx, the first nanotechnologies finish in wood flooring