Our Vision on Sustainable Development

For a Quality Future: Mirage, a Responsible Choice

Since 1983 manufacturer of Mirage hardwood floors Boa-Franc has advocated a management policy based on five fundamental values: passion, innovation, integrity, commitment, and respect.

This philosophy and a deep-rooted commitment to continuous improvement have inspired a host of responsible gestures that have boosted our company's growth and made Mirage one of the industry's most respected brands.

Well before protecting the environment ever acquired the urgency it has today, we were already taking concrete steps to protect the natural resources we needed to make our high quality floors. Our corporate values and strategies were geared toward sustainable development from the very beginning, even though the term itself was still largely unknown. Like you, we are worried about the planet and its riches, we want to contribute to our community's economic development, and we are more concerned than ever with securing the best possible quality of life for our fellow citizens today and tomorrow.

Year after year, the spirit that inhabits our company has grown and spread, and today our responsible attitude is shared by our employees and business partners alike. Without the support of all these key players, it would be unthinkable today to speak to you about our progressive approach to sustainable development or hold up Mirage as a responsible brand.

We are firm believers in innovation, which is how we develop durable, state-of-the-art products. We are principled in our dealings with our partners and employees. We treat materials with respect, so they will be enjoyed by future generations. And we are committed to providing you with the world's finest hardwood flooring, flooring that lasts, flooring that gives you the peace of mind that comes from choosing a responsible company as concerned with quality today as it is for quality of life tomorrow.

Join us in bringing pride and conviction to all we do.

Pierre Thabet
President