Mirage is #1 for quality according to Floor Covering Weekly's ReCo Survey 2016

Saint-Georges, Quebec, May 24, 2016 — Mirage, the hardwood flooring brand renowned for quality, has topped Floor Covering Weekly's ReCo Survey 2016.

Mirage received the votes in the Quality category and outperformed the industry's biggest players to capture first place. Furthermore, Mirage is the only Canadian company to make the rankings and is also among the top suppliers in the Service, Merchandising Support, Consumer Preference, Claims, and Training categories. “Offering superior quality products has always been our number one priority here at Mirage,” said Brad Williams, Vice President of Sales & Marketing at Boa-Franc, makers of the Mirage brand. “And maintaining the top spot is our daily challenge, a goal each of our employees strives for enthusiastically. It's an immense honor to receive this recognition acknowledging our skills and constant hard work. But the thing we're most proud of is that this recognition comes from the industry and our customers.”

ReCo is a survey of retailers and flooring professionals in the U.S. conducted annually by American magazine Floor Covering Weekly. This is the 28th industry award Mirage has received in the past decade.

 

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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

Amélie Lessard
Communications Manager
Boa-Franc/Mirage
Tel.: 418-227-1182, ext. 2316