Saint-Georges, February 5, 2021 – Mirage, the hardwood flooring band renowned for quality, is pleased to announce the addition of some 30 new floors in its prized Sweet Memories, Flair, Escape, DreamVille, and Natural collections.
New colors Clay Marbles, Jump Rope, Paddle Ball, and Rocking Horse have been added to the Sweet Memories Collection. These light and rich on-trend colors with natural tones will instantly bring back memories of childhood. The Sweet Memories Collection recalls the authentic charm of old floors and stands out for its unique staining and brushing process—a Mirage exclusive.
The Flair Collection, known for its rich and natural looking wood floors, is also getting four new colors: Desert Rose, Sailing Stone, Sandy Reef, and Stardust. Named after natural phenomena, these colors are a perfect fit for the Flair Collection.
Maui has been added to the DreamVille Collection’s colors. This collection, already offered in the United States, is now available to Canadian market. Evoking secluded slices of heaven, the collection now boasts six colors on velvety brushed oak that’s set off by the DuraMatt® X finish, a highly resistant matte finish.
The Natural Collection now includes Exclusive and Character grade floors with DuraMatt® finish on Smooth Maple and Brushed Red Oak. Hickory, White Oak R&Q, and Walnut are now also available with a brushed texture in this collection. Maple, Red Oak, and White Oak floors now also come in 7-3/4″ widths. These popular species combined with the ultra-matte DuraMatt® finish offer a clean look that takes us back to the basics.
In addition to these new colors, TruBalance technology is now available in 5″, 6-1/2″, and 7-3/4″ widths as well as 30″-long Herringbone.
“Once again this year, light, natural, earthy colors are all the rage,” says Brad Williams, VP of Sales and Marketing at Boa-Franc, manufacturer of the Mirage brand. “Getting back to nature is a growing trend so it was important for us to embrace it. The new colors launched by Mirage are sure to be a hit and are the perfect way to round out our existing product lineup and meet consumers’ highly specific design needs.”
To see the full list of new colors, visit the Mirage Floors website in February 2021.
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