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Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News

Saint-Georges, Quebec — June 1, 2015 — Mirage, the hardwood flooring brand renowned for quality, has been named North America’s top hardwood flooring manufacturer for the eight year by Floor Covering News magazine.

The distinction is based on results of the annual “Award of Excellence” competition by Floor Covering News, a U.S. trade publication. Floor Covering News asked thousands of floor covering dealers to vote for the best hardwood flooring manufacturer on its website and during Surfaces trade show held last January in Las Vegas, Nevada.

“This recognition means a lot to all of us working for the success of the Mirage brand. Reaching the top isn’t easy but staying there year after year is even harder. We are happy that our work and quality are repeatedly recognized by the industry. This first place perfectly reflects our commitment to quality taken towards our customers since day 1. We would like to sincerely thank the retailers who voted for Mirage,” said Luc Robitaille, Vice President of Marketing at Boa-Franc, manufacturer of the Mirage brand.

Dealers were asked to vote on the best hardwood flooring manufacturer based on the following criteria: design, service, value, performance, quality, professionalism of sales force, management responsiveness, customer service, handling of claims, and ease of doing business. This award is the twenty-fourth recognition of the industry that Mirage has received over the past decade. Boa-Franc, manufacturer of the Mirage brand, is the proud laureate of the highest distinction bestowed by the Quebec government to businesses and organizations that successfully apply best business practices: the Grand Prix québécois de la qualité Award. Boa-Franc has also received the most prestigious award bestowed by the Canadian government on businesses that successfully apply best business practices: the Gold Trophy Award at the 2013 Canada Awards for Excellence.


About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

Amélie Lessard
Communications Manager
Tel.: 418-227-1182, ext. 2316


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