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MIRAGE announces the acquisition of Parquets Alexandra

St-Georges, Québec, November 17, 2022 - MIRAGE, the manufacturer behind the Mirage, Vintage, and Ten Oaks brands of quality hardwood flooring, is proud to announce the acquisition of Parquets Alexandra.

The main advantages of acquiring Parquets Alexandra are for the quality of their team, its brand recognition, and their finishing line capabilities. This acquisition will continue to strengthen and maintain MIRAGE's positioning as one of the top hardwood flooring manufacturers in North America.

Pierre Thabet, President of MIRAGE, is convinced that this association will be beneficial to all parties involved, including our customers, suppliers, and employees. "Parquets Alexandra is a great addition to our family of quality hardwood flooring brands. We will continue to focus on being the hardwood flooring experts in our industry," says Pierre Thabet.

This new addition will eventually give MIRAGE customers access to an expanded and complementary range of products that will generate new sales opportunities to grow their business for the future.

Alexandra Fortier, President of Parquets Alexandra, will join the MIRAGE team and will lend her expertise to help the company continue to meet its growth objectives for the future.

"MIRAGE has a great business philosophy that uses good common sense in decision making. Innovation and progress will undoubtedly be part of this partnership. We are optimistic about the potential this decision will bring to both organizations," says Alexandra Fortier.

About MIRAGE
Headquartered in St-Georges, Québec, MIRAGE has been a leading manufacturer of high-quality hardwood flooring since 1983. The ISO-certified company is committed to producing superior quality products for its Mirage, Vintage, and Ten Oaks brands while supporting the sustainable development of the world's forests and raw materials. Renowned for the quality of its products, MIRAGE leverages the expertise of a 700-employee-strong workforce spread over 5 plants and a network of more than 1,200 dealers across North America and is also recognized as a top employer.

About Parquets Alexandra
Based in Lévis, Québec, the company produces prefinished UV and oiled hardwood floors. Founded in 2007 by Alexandra Fortier, their sales network is mainly in Canada.


For more information, please contact:

Anne-Marie Quirion
Marketing Communications Manager
MIRAGE
Tél.: 418 227-1182, ext. 2304
 

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