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Mirage Mirage Celebrating 40 years of manufacturing the best hardwood floors in North America

Mirage Mirage

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Mirage captures prestigious Award of Excellence for hardwood flooring manufacturers, according to Floor Covering News

St-Georges, Quebec — June 9, 2020 — Mirage, the hardwood flooring brand renowned for quality, has been named North America’s top hardwood flooring manufacturer for the eleventh time by Floor Covering News magazine.

This distinction comes from results of the annual “Award of Excellence” competition by Floor Covering News, a U.S. trade publication. Floor Covering News asked thousands of floors covering dealers throughout Canada and the U.S. to vote for the best hardwood flooring manufacturer through its website and magazine.

“We are honored to be recognized as the number 1 company in the hardwood flooring category again this year! Having received 38 awards for quality and excellence over the last 20 years is a testament to the quality of the employees, suppliers and customers we have at Boa-Franc.” said Brad Williams, Vice President of Sales & Marketing at Boa-Franc, makers of the Mirage brand. “Mirage is more than a team; it's a big family and our dealers are as much a part of it as our employees. We will continue to go above and beyond and respect our commitment to quality in order to offer them this much appreciated and recognized peace of mind. We are grateful to the many retailers who have been loyal to our brand for all these years and who helped us to once again earn this prestigious award,” he added.

Dealers were asked to vote on the best hardwood flooring manufacturer based on the following criteria: design, service, value, performance, quality, sales force professionalism, management responsiveness, customer service, handling of claims, and ease of doing business. This award is the 38th industry distinction that Mirage has received. Boa-Franc, manufacturer of the Mirage brand has been named one of the Best Employers in Canada for 2016 and 2017 based on the results of the survey by Aon in Canada. The company was also the proud recipient of the highest distinctions that the Canadian and Quebec governments bestow on businesses and organizations that successfully apply best business practices. Added to that is the Gold Trophy Award at the 2013 and 2018 Canada Awards for Excellence and the Grand Prix of Quality Award (Quebec) in 2012 and 2017.


About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:

Anne-Marie Quirion
Marketing & Communication Manager
Tel.: 418-227-1182, ext. 2304
[email protected]

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