St-Georges, Quebec — October 13, 2021 — Mirage, the hardwood flooring brand renowned for quality, has been named North America’s top hardwood flooring manufacturer for the twelfth time by Floor Covering News magazine. This distinction comes from results of the annual “Award of Excellence” competition by Floor Covering News, a U.S. trade publication. Floor Covering News asked thousands of floors covering dealers throughout Canada and the U.S. to vote for the best hardwood flooring manufacturer through its website and magazine.
“We are honored to be recognized as the number 1 company in the hardwood flooring category again this year by North America’s floor covering dealers! To receive an award for quality and excellence is a testament to the quality of the employees, suppliers, and customers we have at Mirage.” said Brad Williams, Vice President of Sales & Marketing at Mirage. “Mirage is more than a team; it's a big family and our dealers are as much a part of it as our employees. We will continue to go above and beyond and respect our commitment to quality and to offer them this much appreciated and recognized peace of mind. We are grateful to the many retailers who have been loyal to our brand for all these years and who helped us to once again earn this prestigious award,” he added.
Dealers were asked to vote on the best hardwood flooring manufacturer based on the following criteria: design, service, value, performance, quality, sales force professionalism, management responsiveness, customer service, handling of claims, and ease of doing business. This award is the 41st industry distinction that Mirage has received.
Mirage prefinished hardwood floors designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are
synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong
good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its
environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible
manner in order to ensure sustainable development for current and future generations.
Marketing communications manager
Tel. : 418 227-1182, ext. 2304