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Mirage is number 1 in quality according to Floor Focus Retailer Survey

St-Georges, Quebec, July 12, 2021 — Mirage, the hardwood flooring brand renowned for quality, has once again captured top honors in the What the Retailers Think survey conducted by Floor Focus magazine. Its quality has put the Mirage brand at the head of the field and has outperformed the biggest players in the industry.

The results of the What the Retailers Think survey attest to Mirage's stature as a quality leader among hardwood flooring manufacturers for the 14th time.

“American retailers in the hardwood flooring industry have once again acknowledged the superior and consistent quality of the Mirage brand—quality we have upheld year after year, and which allowed us to make our mark in the industry. Thanks to the expertise of our people and their attention to detail. This recognition motivates us to continue our efforts to provide top hardwood floors, design and service. We would like to thank all the retailers who voted for us and ranked our quality as the best in the industry,” says Brad Williams, VP of Sales and Marketing at Boa-Franc, manufacturer of the Mirage brand.

Mirage has earned 40 similar awards since 2003. Floor Focus conducts the What the Retailers Think survey yearly to identify manufacturers that offer exceptional quality, service, and design in all floors covering categories (including carpeting, hardwood, tile, vinyl, and laminate flooring).


About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:
Anne-Marie Quirion
Marketing & Communication Manager
Tel.: 418-227-1182, ext. 2304
[email protected]


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