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Mirage is number 1 in quality according to the "What the Retailers Think" survey from Floor Focus

St-Georges, Quebec, July 8, 2013 - Mirage, the hardwood flooring brand renowned for quality, has once again captured top honors in the prestigious "What the Retailers Think" survey conducted by Floor Focus magazine. Its quality has put the Mirage brand at the head of the field eight times since 2003.

The results of the "What the Retailers Think" survey attest to Mirage's stature as a quality leader among hardwood flooring manufacturers.

"We are very honored to have taken first place in this survey. American retailers have once again acknowledged Mirage's superior quality, which has allowed us to make our mark in the hardwood flooring industry and to hold the top spot year after year. Thanks to the expertise of our people and their attention to detail, we have remained number 1 for quality. We thank all the retailers who, recognizing our top quality, voted us the best in the industry," said Luc Robitaille, vice-president of marketing at Boa-Franc, manufacturer of the Mirage brand.

Mirage as earned 19 similar accolades over the past decade, including the "Award of Excellence" from Floor Covering News and top honors in the "ReCo Survey" from Floor Covering Weekly, both bestowed this year. Floor Focus conducts the "What the Retailers Think" survey yearly to identify manufacturers who offer exceptional quality, service, and design in all floor covering categories (including carpeting and hardwood, tile, vinyl and laminate flooring).

About Mirage

Mirage prefinished hardwood floors are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.


For more information on our products, contact:

Amélie Lessard
Communications Manager
Tel.: 418-227-1182, ext. 2316

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