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Mirage is number 1 in quality and design according to Floor Focus' “What the Retailers Think” survey

Saint-Georges, July 8, 2014 - Mirage, the hardwood flooring brand renowned for quality, has once again captured top honors in the prestigious “What the Retailers Think” survey conducted by Floor Focus magazine. Its quality has put the Mirage brand at the head of the field nine times since 2003.

The results of the “What the Retailers Think” survey attest to Mirage’s stature as a quality and design leader among hardwood flooring manufacturers.

“We are very proud to have placed first in this survey in both quality and design. American retailers in the hardwood flooring industry have once again recognized the superior quality of the Mirage brand—quality that is maintained year after year. Furthermore, this award certifies that the innovative looks of our various collections makes Mirage the hardwood reference in terms of design. Thanks to our employees’ skill and attention to detail, we will continue to be the number one brand. We would like to thank all the retailers who voted for us and ranked our quality as the best in the industry,” said Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

Mirage as earned 23 similar accolades over the past decade, including the “Award of Excellence” from Floor Covering News both bestowed this year. Floor Focus conducts the “What the Retailers Think” survey yearly to identify manufacturers who offer exceptional quality, service, and design in all floor covering categories (including carpeting, hardwood, tile, vinyl and laminate flooring).

About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.


For more information on our products, contact:

Amélie Lessard
Communications Manager
Tel.: 418-227-1182, ext. 2316

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