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Mirage quality ranked #1 in the Floor Focus “What the Retailers Think” survey

St-Georges, Quebec, July 8, 2010 - Mirage, the hardwood flooring brand renowned for quality, has once again received top honors for quality in the Floor Focus “What the Retailers Think” survey. This is the 7th time Mirage has topped the survey since 2003.

The results of the “What the Retailers Think” survey confirm Mirage’s status as a leader among hardwood flooring manufacturers in terms of quality. Mirage has earned 14 such distinctions in the last 8 years, including this year’s Floor Covering News “Award of Excellence” and pride of place in Floor Covering Weekly’s 2010 “ReCo Survey.”

“We are very proud to have placed first in this survey. American retailers in the hardwood flooring industry have once again recognized the superior quality of the Mirage brand—quality that is maintained year after year. Thanks to our employees’ skill and attention to detail, we continue to be the number one brand for quality. We would like to thank all the retailers who voted for us and ranked our quality as the best in the industry,” stated Luc Robitaille, vice president of marketing at Mirage-brand manufacturer Boa-Franc.

Floor Focus carries out the “What the Retailers Think” survey annually to identify the top manufacturer in each floor covering category [carpeting, hardwood flooring, ceramic tiles, vinyl flooring, and laminate flooring] in terms of quality, service, and design.

About Mirage

Absolute consistency in species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action¬—as it has for the past 25 years—with an innovative approach to sustainable development.

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