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New DuraMatt® finish from Mirage: The look of oiled hardwood floors reinvented by Mirage

Saint-Georges, January 05, 2015 - Mirage, the hardwood flooring brand renowned for quality, is proud to announce the launch of DuraMatt®, a finish like no other on the market, specially designed to provide an ultra-matte look and greater durability.

The result of years of research and development, the new polyurethane DuraMatt® finish is 20 times more resistant to wear than a conventional oiled finish. It really stands up to stains and scratches and provides the look of an oiled floor while being easy to maintain. Like other Mirage finishes, DuraMatt® is hypoallergenic and free of volatile organic compounds (VOCs) and formaldehyde. "At Mirage, we develop our finishes with the goal of bringing out the grain of the wood while protecting the floor from wear. DuraMatt® recreates the look of an oiled floor without the hassles of regular oil application. This innovative finish provides better protection for the floor's surface and comes with a 35-year warranty against finish wear, a first in the industry for an oil-look finish. We are very proud to be the first company to be able to develop such an innovation," states Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

DuraMatt® finish is available on all floors in Mirage's new Flair collection, which features wide boards and wood with character. It is the third finish system developed by Boa-Franc, manufacturer of Mirage floors. The others are Nanolinx™, created using nanotechnology and launched in 2006, and Alumix®, launched in 1999.

About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.


For more information on our products, contact:

Amélie Lessard
Communications Manager
Tel.: 418-227-1182, ext. 2316

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