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The colors Sandstone and Fossil join Mirage's Imagine collection

Saint-Georges, January 05, 2015 - Mirage, the hardwood flooring brand renowned for quality, is proud to announce the addition of two new colors, Sandstone and Fossil, to its Imagine collection.

With its rich, charred brown hues, Sandstone is truly reminiscent of desert sand. Its cork-look surface will appeal to consumers who desire a floor that steers the eye to the details in their décor.

Fossil features woody brown coloring with an aged texture that brings out the natural character of wood.

The Imagine collection gives the floor surface an aged appearance with random distress marks that add texture to the wood while hiding the marks and scuffs of daily use. "Sandstone and Fossil are the perfect addition to the already highly popular colors of the Imagine collection, which is a favorite of consumers looking for floors with modern appeal and high quality that can hide the marks caused by routine use," states Luc Robitaille, Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

Sandstone is available on Old Maple and Old Red Oak in Engineered technology in 5" and 6-1/2" widths and in Classic technology in 3-1/4" and 4-1/4" widths. Fossil is available on Old Red Oak in Engineered technology in 5" and 6-1/2" widths and in Classic technology in 3-1/4" and 4-1/4" widths as well as on Old Hickory in Engineered technology in 5" and 6-1/2" widths.

About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.


For more information on our products, contact:

Amélie Lessard
Communications Manager
Tel.: 418-227-1182, ext. 2316

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