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The new Flair collection by Mirage: The look of an oiled hardwood floor without the hassles

Saint-Georges, January 05, 2015 - Mirage, the hardwood flooring brand renowned for quality, is proud to announce the launch of the new Flair collection with an ultra low gloss look, rich natural character marks and color variations, and a highly resistant finish.

The floors in this luxurious, high-end collection recreate the look of an oiled floor without the hassles of regular oil application and low wear resistance. The new DuraMatt™ finish is a highly resistant and ultra-matte finish that brings out wood's natural beauty, revealing the grain and character marks that make this collection so special. The result is a chic, rustic, superior quality floor.

Created with all the superior traits required to earn the Mirage seal of quality, the DuraMatt™ finish provides a matte, long lasting finish that stands up to stains and scratches. In fact, it is 20 times more resistant to wear than a conventional oiled finish. Like other Mirage finishes, DuraMatt™ is hypoallergenic and free of volatile organic compounds (VOCs) and formaldehyde. As a mark of unequaled quality, these floors come with a 35-year warranty against finish wear, a first in the industry for an oil-look finish.

"People love the matte look of pre-oiled floors, but they're often put off by how easily they wear and by the hassle of having to oil them regularly. The Flair collection is truly one-of-a-kind on the market. It fits with the latest trends and lives up to the high standards of durability and superior quality expected of Mirage floors," states Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

The new floors of the Flair collection are available in four colors: Snowdrift, Sand Dune, Grey Drizzle, and Dark Leaf. The Flair collection is available in Engineered technology on Maple and White Oak. White Oak is available in two different grades: Light character (in 6-1/2" width) and Heavy character (in 5" and 6-1/2" widths). Maple is available in Heavy character grade in 5" width only.

About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.


For more information on our products, contact:

Amélie Lessard
Communications Manager
Tel.: 418-227-1182, ext. 2316

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