Saint-Georges, February 17, 2026 – Mirage, a hardwood flooring brand known for its exceptional quality and design, introduces its 2026 lineup with the launch of the new Bluum Collection, complemented by five new colors available: Charlottetown, Cotton Candy, Graduation, La Jolla, and Snuggle. New lengths and a new 9-inch width further enhance these exciting introductions.
The new Bluum Collection brings nature’s wonders into bloom in your home. Its White Oak radiates its soft purity with flowing simplicity.
Available in White Oak in Character and Exclusive grades with a Smooth texture and the DurAliveTM finish, this collection comes in 5 colors and one natural tone: Camellia, Iris, Lotus, Tulip, Petunia and Natural. Available in TruBalance technology in 5", 7-3/4" widths and 5" Herringbone and Chevron, TruBalance Lite technology in 5", 7" widths and 5" Herringbone and Chevron.
To continuously enhance the visual appeal of its products, Mirage introduces the new 9-inch width. Wide planks create a high-end, sophisticated look that enhances any space.
For 2026, the 7 3/4-inch width now features extended lengths ranging from 34 to 87 inches, available in Blanc, Muse, Bluum, DreamVille, Lively, Sweet Memories, and Autumn Collections. Additionally, the product offering has been enhanced with an increased minimum board length for our TruBalance 6 ½" and TruBalance Lite 7" technologies, now extended from 20 to 27 inches.
The DreamVille Collection has 2 new additions of colors in its Oak collection: Charlottetown and La Jolla. Charlottetown conveys quiet strength through its dense mid-brown tones that balance warmth and substance. Inspired by the polished wood of tall ships once moored in Prince Edward Island’s Port Charlottetown. Then we have La Jolla, a hearty mid-brown cooled by muted gray undertones for an earthy yet refined feel. Reminiscent of seaweed gently drying along California’s La Jolla sunlit shores, it captures the quiet elegance of coastal landscapes.
Both colors are available in DuraMatt® finish, Character & Exclusive grades, in TruBalance technology, 5", 7-3/4", the new 9 widths and 5" Herringbone and Chevron, TruBalance Lite technology 5", 7" widths and 5" Herringbone and Chevron, Lock technology 5" and Solid technology 4-1/4" widths.
Cotton Candy, a new Maple species color in the Sweet Memories Collection, is a mid-brown hue with muted golden undertones and cool espresso grain. This layered neutral recalls the folds of spun sugar: subtle yet indulgent. Available in TruBalance technology 5", 7-3/4" widths and 5" Herringbone, TruBalance Lite technology 5", 7" widths, 5" Herringbone, and Solid technology 4-1/4" widths, with a DuraMatt® finish with both Character & Exclusive grades options.
Graduation, a new introduction in Lively Collection, is a smooth Oak rich mid-brown woven into a mosaic of soft taupe and warm beige tones that shift gracefully with the light. Its nuanced grain tells a story of growth and momentum, revealing new depth as time flows. Perfect for a creative loft or urban interior, it pairs natural texture with a confident energy for a look that feels accomplished yet full of possibility. Available in TruBalance technology 5", 7-3/4" and new 9" widths and 5" Herringbone, TruBalance Lite technology 5", 7" widths and 5" Herringbone, and Solid technology 3-1/4", 4-1/4" widths, all available Character and Exclusive grades with a DurAliveTM finish (except the 3-1/4" in Exclusive grade only).
Snuggle, a new Maple color in the Autumn Collection, is a creamy beige cooled with a hint of gray for a calm, balanced feel. Like a favorite sweater on a crisp fall day, it wraps interiors in comfort. Available in TruBalance technology 5", 7-3/4" widths and 5" Herringbone, TruBalance Lite technology 5", 7" widths and 5" Herringbone, and Solid technology 3-1/4", 4-1/4" widths, all available Character and Exclusive grades with a DurAliveTM finish (except the 3-1/4"- Exclusive grade only).
“Storytelling remains central to the Mirage brand. Every collection tells its own story, reflecting our commitment to creating an immersive and authentic experience for consumers. By refining our portfolio, we have strengthened coherence across species and collections, creating a cleaner, more intuitive structure that expands choice while maintaining a refined and cohesive design experience,” said Jerome Goulet, Vice President of Marketing at MIRAGE.
For more information, visit miragefloors.com.
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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by MIRAGE in Saint-Georges, Quebec,
are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value,
and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect
harmony with its environment. For over 40 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
For more information, contact:
Anne-Marie Quirion
Marketing Communications Manager
MIRAGE
Tel.: 418-227-1182, ext. 2304
[email protected]
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