Make a confident flooring choice with hardwood—celebrated for its enduring beauty, durability, and comfort. Discover why designers, builders, and homeowners prefer it for older and modern homes alike. Enjoy low-maintenance care, high resale value, and the perfect balance of style and sustainability for your home.
HEALTHY LIVING
As a natural floor covering, it's an eco-friendly choice that supports a healthier living space. By minimizing the effects of dust allergies and requiring minimal maintenance, it offers both comfort and convenience for everyday living.
EXCEPTIONAL VALUE
With a durable, hard surface built for outstanding longevity, it lasts for decades. Priced on par with other quality flooring, it remains cost-effective over time—especially through its increased home value at resale.
EFFORTLESS STYLE
It brings a warm & inviting ambiance to any room, with a timeless aesthetic that effortlessly evolves with your personal style. The look and feel of your décor will benefit from enhanced versatility through options that elevate any design.
HEALTHY LIVING
An Eco-Friendly Choice
Hardwood flooring is crafted from responsibly harvested wood. As a renewable resource, it offers a lower environmental impact than synthetic alternatives. With a lifespan of up to 100 years, it minimizes waste and is fully biodegradable at the end of its life cycle.
Mirage goes further—supporting forest preservation and reforestation efforts, using wind power, and producing first-rate products that contribute to LEED credits are some of the reasons why we are naturally responsible. Our commitment to eco-conscious production aligns with modern values and minimizes environmental impact.
Healthier Living Space
Hardwood flooring supports a cleaner indoor environment, especially beneficial for those with asthma, allergies, or chemical sensitivities. It doesn't trap allergens or release harmful chemicals like some synthetics.
Mirage enhances these benefits with protective finishes formulated with antimicrobial agents that resist bacteria, mold, and mildew. Independently tested by third parties to show exceptionally low levels of volatile organic compounds (VOCs) and formaldehyde, our coatings promote lasting cleanliness and better air quality.
Health Benefits of Mirage Hardwood Flooring
- Hypoallergenic
- Low-VOC and low-formaldehyde
- Mold & Mildew Resistant
- Easy to clean
Minimal Maintenance
Hardwood is easy to clean and maintain. Unlike carpet, it doesn't trap dust and allergens, requiring only regular sweeping or vacuuming and occasional damp mopping.
Mirage's specially formulated hardwood floor cleaning products help protect your floors while promoting a healthier home. With minimal upkeep, hardwood maintains its beauty for generations—perfect for stylish, low-fuss living.
EXCEPTIONAL VALUE
Outstanding longevity
Known for its exceptional durability, hardwood flooring can last up to 100 years with proper care—far outlasting vinyl, laminate, or carpet. Factors like wood species, finish, and lifestyle influence longevity. For instance, denser woods like Hickory or Maple are more resistant to heavy foot traffic, scratches, and dents, making them well suited for busy households.
| Flooring Type | Expected Lifespan |
|---|---|
| Hardwood | 25–100+ years with proper care and refinishing |
| Laminate | 15–25 years depending on quality and usage |
| Vinyl | 10–20 years, with premium versions lasting longer |
| Tile | 20+ years, with possible individual tile replacement |
| Carpet | Typically replaced every 5–15 years |
Source: Everyday Home Improvement
Mirage works with expert dealers that help you choose flooring tailored to your home's demands, ensuring a resilient, long-term investment.
Cost-Effective Over Time
While hardwood may cost more upfront, its longevity and durability make it one of the most economical flooring choices over time. Its insulating properties can also reduce energy bills.
Rated #1 in hardwood flooring quality 48 timesby North American retailers and industry experts, Mirage delivers long-term value, performance, and lasting beauty—making it a wise investment.
Increased Home Value
Investing in hardwood is a smart financial move. It adds real estate appeal and boosts property value. Unlike trendy flooring options that fall out of favor, hardwood's classic appeal ensures it remains a valuable selling point, with buyers often willing to pay a premium for it.
Mirage is often featured in real estate listings across North America as a mark of quality and elegance—what some in the industry call the “Bentley of hardwood flooring.”
EFFORTLESS ELEGANCE
Warm & Inviting Ambiance
Hardwood flooring offers a warmth, welcoming feel that few materials match. Compared to tile and other hard surfaces, its natural insulation helps regulate indoor temperatures, staying cool in summer and warm in winter, improving energy-efficiency and overall home comfort.
In colder climates, hardwood is compatible with radiant heating. Mirage offers flooring technologies designed to deliver year-round comfort and style.
Timeless Aesthetic
A longstanding design favorite, hardwood flooring offers rich grain patterns and a high-end, classic look that never goes out of style. As a core element in biophilic design, it adds warmth, authenticity, and a calming, natural ambiance to interiors, promoting well-being.
Its versatility suits any décor, from traditional and transitional to modern and minimalist, allowing it to adapt to evolving tastes whether you're planning a full renovation or updating your décor. From historical estates to modern city lofts, premium hardwood flooring is a sophisticated, enduring design choice across all living spaces.
Enhanced Versatility
Enhanced Versatility
Hardwood adapts to any style with customizable options suited to modern living.
- Patterns: Chevron and Herringbone layouts create rhythm in any room.
- Plank Widths: From narrow to wide, plank size paces the space.
- Species: Each wood type brings its unique character and benefits.
- Finishes: Matte or satin—achieve your ideal surface sheen and texture.
- Colors: A broad spectrum of hues to add new dimension.
Mirage offers over 100 shades across 10 collections, 6 species, 2 grades, a range of plank widths, and multiple layout options—a variety of hardwood choices to give you flexibility and bring your vision to life.
RECAP: WHY HARDWOOD FLOORING IS THE SMART CHOICE
Choosing hardwood flooring is an investment in both beauty and durability, offering timeless style and unmatched resilience. Whether you're updating your home for personal enjoyment or increasing its resale value, hardwood floors deliver long-term benefits that other flooring options can't match. With their exceptional value, effortless style, and harmony with healthy living, it creates a luxurious, welcoming environment that will enhance your home for decades to come.
Ready to upgrade? Explore Mirage Floors' premium selection of hardwood flooring, order free samples, and find a Mirage dealer to get expert guidance throughout your journey.
