Naturally responsible

Our purpose

We believe that we positively impact the health and well-being of people and the environment through transforming responsibly harvested wood into the best hardwood floors made in North America.

Feeling good with Mirage

More than ever, being in harmony with nature and protecting the environment are principles at the heart of our corporate philosophy and reflected in our actions.

We respect the highest environmental standards

Thereby providing future generations and the entire ecosystem, with a healthy and non-polluting product.

How do we manage wood in a sustainable way?

Careful use of forests

Our proper forest management promotes forest growth - in particular, we ensure greater penetration of sunlight to promote tree regeneration and survival while maintaining species diversity.

Energy reduction

In our manufacturing process, we start by drying raw wood outside in sheds for weeks. It allows us to dry it without electricity. We then finish the drying process in dryers, powered by burning our clean wood waste.

Transformation of post-industrial waste into pellets and firewood

With the wood residues, we transform them to obtain wood pellets and firewood that we resell for use by individuals.

Package recycling

Our packaging is made from recycled material and is also recyclable. We therefore reduce the volume of waste and participate in. the preservation of natural resources.

Creation of our own pallets

We use board residue to create our own pallets, which reduces our environmental footprint.

Made and sold in North America

Often touted as the best way to be environmentally friendly and support your community, buying local means just that – purchasing items manufactured near you. By purchasing goods
that are produced locally, you stimulate the economy in which you live - jobs are
created or retained, families and cultures are supported, and the community thrives
and grows.

Purchasing locally also means that you have more control over quality; you know that
certain goods have been produced in a way that meets national standards, especially
in terms of responsible forest management.

Furthermore, sourcing locally reduces the transportation costs associated with your
goods. Buying local puts less strain on the environment by using less gas, and thus fewer emissions.