Why Mirage?
Why Hardwood Flooring?
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Saint-Georges, March 4, 2024 – Mirage, the hardwood flooring brand renowned for its quality, is proud to announce the addition of its new TruBalance Lite technology, the Exclusive grade in the DreamVille Collection and to introduce its latest collection: Muse, as well as a new colour in Escape Collection.
TruBalance Lite is a thinner version of the prominent TruBalance technology that features a unique core technology of real wood lamella over a locally sourced SPF Quarter Sawn* Core layer. It presents multiple benefits, including ease of installation, peace of mind, and affordability. Each board comprises a 3 mm sawn hardwood lamella over a 9 mm SPF Quarter Sawn Core layer and a 2 mm wood backing veneer. Suitable for 1/2" installations, TruBalance Lite offers the perfect floorboard thickness for combining hardwood floors with tiles and other flooring materials.
Mirage TruBalance Lite can be nailed, stapled, glued, or floated over a wood or concrete subfloor. It is suitable for use on, above, and below grade, including over a radiant heat system. This technology is available in White Oak and Oak, in 5" and 7" widths as well as 5" Herringbone with DuraMatt® finish in the Muse and DreamVille collections. Another innovation from MIRAGE, a proudly North American manufacturer, that perfectly meets the needs of consumers and installers.
In addition to launching this new technology, Mirage Floors also announces its new Muse Collection, an ode to amazing women throughout history who are remarkable for their outstanding achievements. The significant contributions made by these women continue to influence today’s world. Consequently, the colours in this collection have been designed to bridge the past and the present by enabling the combination of traditional and contemporary styles that emphasize harmony and balance between the old and new, classic and modern.
The Muse Collection boasts 8 neutral colours in White Oak Brushed: Ada, Amelia, Eleanor, Grace, Hattie, Ingrid, Maud, and Rachel. Its products are available, in the Exclusive and Character grades, in TruBalance Lite technology, in 5" and 7" widths as well as 5" Herringbone, and in Lock technology, in 5" width, with a DuraMatt® finish.
Mirage Floors also introduces the Exclusive grade in its popular DreamVille Collection to meet the needs of consumers. This grade presents a clearer look than the Character grade but provides wood planks with some pronounced and nuanced colouration with a limited range of colour variation.
The new colour Galena has been added to the Escape Collection. Inspired by the town of the same name in Illinois, the combination of Red Oak and its rich gold tone reminds us of the sun rays warming the brick facades of the historical buildings that give a picturesque charm to this city. This colour comes in Engineered technology, in 5" width, and Classic technology, in 3-1/4" and 4-1/4" widths, available with the Cashmere®* finish.
The Lock technology returns to the standard Mirage Floors product offering. This technology will be available in the DreamVille and Muse collections, in 5" width with the DuraMatt® finish.
“In response to increasing customer demand, we've expanded our product offerings to include the Exclusive grade, which has garnered greater interest compared to the Character grade. Furthermore, our Muse Collection, combined with our new technology, will meet the installation and design requirements of both daring and traditional customers while providing them with a timeless and sought-after look.” said Jérôme Goulet, Marketing Director at MIRAGE.
For more information, visit miragefloors.com.
*Predominantly Quarter Sawn
**Cashmere® is a registered trademark used under license.
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About Mirage
Mirage prefinished hardwood floors, designed and manufactured by MIRAGE in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For 40 years, Mirage has been committed to operating in an environmentally responsible manner to ensure sustainable development for current and future generations.
For more information on our products, contact:
Anne-Marie Quirion
Marketing Communications Manager
MIRAGE
Tel.: 418-227-1182, ext. 2304
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