Mirage #1 for quality according to Floor Covering Weekly's "ReCo Survey 2013"
St-Georges, Quebec, July 8, 2013 - Mirage, the hardwood flooring brand renowned for quality, has topped Floor Covering Weekly's "ReCo Survey 2013."
Mirage received 23% of the votes in the Quality category, almost twice the result of second place and outperforming the industry's biggest players to capture first place. Furthermore, Mirage is the only Canadian company to appear in the results and is also among the top 8 suppliers in various categories such as Service, Merchandising Support, Consumer Preference, Advertising, Claims, Training, etc. "Offering superior quality products has always been our number one priority here at Mirage. And maintaining top spot is our daily challenge, a goal each of our employees strives for enthusiastically. It's an immense honor to receive this recognition acknowledging our skill and constant hard work. But the thing we're most proud of is the fact that this recognition comes from the industry and our customers," explained Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.
The "ReCo Survey" by American magazine Floor Covering Weekly is an annual survey of retailers and flooring professionals in the U.S. This is the 19th time in the past decade that Mirage has received an industry award.
Mirage prefinished hardwood floors are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.
For more information on our products, contact:
Tel.: 418-227-1182, ext. 2316