Mirage is number 1 in quality according to Floor Focus Retailer Survey

St-Georges, Quebec, July 10, 2017 — Mirage, the hardwood flooring brand renowned for quality, has once again captured top honors in the Retailer Survey conducted by Floor Focus magazine. Its quality has put the Mirage brand at the head of the field twelve times since 2003.

The results of the Retailer Survey attest to Mirage's stature as a quality leader among hardwood flooring manufacturers.

“American retailers in the hardwood flooring industry have once again recognized the superior quality of the Mirage brand—quality we have upheld year after year. Thanks to our employees' skill and attention to detail, we will continue to be the number one brand. This recognition motivates us to continue our efforts. We would like to thank all the retailers who voted for us and ranked our quality as the best in the industry,” says Brad Williams, VP of Sales and Marketing at Boa-Franc, manufacturer of the Mirage brand.

Mirage has earned 31 similar accolades over the past decade. Floor Focus conducts the Retailer Survey yearly to identify manufacturers that offer exceptional quality, service, and design in all floor covering categories (including carpeting and hardwood, tile, vinyl, and laminate flooring).


About Mirage
Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 30 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

For more information on our products, contact:

Anne-Marie Quirion
Marketing & Communication Manager
Tel.: 418-227-1182, ext. 2304

Back to news list
Choose another region to see content specific to your location.

Foxwood Flooring will be transitioning with our sister brand Mirage Hardwood Floors.

You will be able to add to your existing Foxwood floor, or choose from the much expanded Mirage Hardwood Floors collection.

Rest assured that you will continue to have the same quality and service that the Foxwood brand was known for.