Mirage rated #1 in quality for the third year in a row according to Floor Covering Weekly's ReCo Survey
St-Georges, Quebec, June 2, 2010 - For the third consecutive year, Mirage, the hardwood flooring brand renowned for quality, came out on top for the quality of its products according to the 2010 ReCo Survey conducted by Floor Covering Weekly.
“What more could an industry-leading hardwood flooring brand hope for than to be ranked #1 in quality by its peers? We are honored yet again this year by this sign of appreciation that once more confirms the expertise and dedication of our people. We have been manufacturing hardwood floors for over 25 years now, and our mission has always been to offer only top-quality products. When we earn distinctions like this, we know that our efforts have truly paid off,” said Luc Robitaille, Vice President of Marketing at Boa-Franc, the manufacturer of Mirage.
The ReCo Survey by the U.S. magazine Floor Covering Weekly is an annual survey of hundreds of retailers and other floor covering professionals in the United States. Mirage is the only Canadian brand to be ranked in the Hardwood Flooring Quality category of the 2010 ReCo Survey. This distinction is the 13th award of its kind Mirage has received in the last eight years.
Absolute consistency in species, finish, coloring, width, and thickness guarantees that Mirage prefinished hardwood floors are smooth, uniform, easy to install, and beautiful beyond compare. Mirage also continues to take responsible, concrete action¬—as it has for the past 25 years—with an innovative approach to sustainable development.