News

2026

February 17

Mirage Expands Its 2026 Offering with a New Collection and Fresh Color Introductions

2025

October 27

MIRAGE announces the appointment of Jean-Pierre Thabet as President and Chief Executive Officer

July 8

Mirage Ranked #1 in Design and Quality According to Floor Focus Retailer Survey

June 4

Mirage earns Floor Covering News's prestigious Award of Excellence as Canada's leading hardwood flooring manufacturer

February 20

Mirage Hardwood Floors unveils its 2025 lineup featuring more than 20 new products

Archives

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• 2023
• 2022
• 2021
• 2020
• 2019
• 2018
• 2017
• 2016
• 2015
• 2014
• 2013
• 2012
• 2011
• 2010
• 2009
• 2006

2024

October 3

Consumers can save big this Fall while enjoying Mirage Hardwood Floors quality thanks to the Mirage Rebate Sale

July 10

Mirage is #1 in Design and Quality according to Floor Focus Retailer Survey

June 12

Mirage captures Floor Covering News's prestigious Award of Excellence for top Canadian hardwood flooring manufacturer

March 4

Mirage Hardwood Floors launches new TruBalance Lite technology, Muse Collection, Exclusive grade in DreamVille Collection and Galena colour

2023

September 5

MIRAGE, North America's number one hardwood flooring manufacturer, celebrates its 40th anniversary

July 12

Mirage is #1 in Quality and in Design according to Floor Focus Retailer Survey

June 12

Mirage captures prestigious Award of Excellence for top Canadian hardwood flooring manufacturer

February 13

Colors, character, and innovation take the lead at Mirage Floors in 2023

2022

November 18

MIRAGE announces the acquisition of Parquets Alexandra

July 12

Mirage is #1 in quality according to Floor Focus Retailer Survey

June 13

Mirage captures prestigious Award of Excellence for top hardwood flooring manufacturer, according to Floor Covering News

February 24

Sanibel: A trend-setting new color in the DreamVille Collection

2021

October 13

Mirage captures prestigious Award of Excellence for top hardwood flooring manufacturer, according to Floor Covering News

July 12

Mirage is number 1 in quality according to Floor Focus Retailer Survey

February 1st

Mirage set to turn heads in 2021!

February 1st

Mirage TruBalance technology: the platform of the future!

2020

June 23

Mirage is #1 in quality according to Floor Covering Weekly's ReCo Survey

June 9

Mirage captures prestigious Award of Excellence for hardwood flooring manufacturers, according to Floor Covering News

February 20

Mirage Presents Its Annual Spirit Award Winner

January 15

The Escape Collection from Mirage: A perfect getaway from the everyday

2019

July 9

Mirage is number 1 in quality according to Floor Focus Retailer Survey

June 17

Mirage is #1 in quality according to Floor Covering Weekly's ReCo Survey

June 3

Mirage captures prestigious Award of Excellence for hardwood flooring manufacturers, according to Floor Covering News

February 20

Mirage Presents Its Annual Spirit Award Winner

January 1st

Trendy colors from the Admiration Collection now textured and combined with the DuraMatt^TM finish

January 1st

Designers love Mirage's White Oak Natural floors, now textured and combined with the DuraMatt® finish

2018

November 7

Boa-Franc receives the prestigious Gold Trophy Award at the 2018 Canada Awards for Excellence for the second straight time

September 6

Boa-Franc, leader in the manufacture and marketing of superior quality prefinished floors, celebrates its 35th anniversary

June 4

Mirage is #1 in quality according to Floor Covering Weekly's ReCo Survey

March 20

DuraMatt® finish from Mirage now available in the Sweet Memories Collection

March 20

MIRAGE introduces four new colors to Sweet Memories Collection

March 19

Lunar Eclipse, a new floor color inspired by nature in the Mirage Flair Collection

2017

November 23

Boa-Franc receives highest honor at the Grand Prix québécois de la qualité awards for the second straight time

October 15

Al Wahnon Lifetime Achievement Award 2017

July 10

Mirage is number 1 in quality according to Floor Focus Retailer Survey

January 31

Spotlight on new colors, character, and lengths for 2017 at Mirage Floors

2016

November 11

Boa-Franc named 2017 Best Small and Medium Employer in Canada, Gold Level

August 18

Mirage Announces New Distribution Partnership in the Midwest

July 6

Mirage is number 1 in quality according to Floor Focus Retailer Survey

May 24

Mirage is #1 for quality according to Floor Covering Weekly's ReCo Survey 2016

May 19

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News

January 13

New Mirage Flooring products for 2016—more spectacular than ever!

2015

November 5

Boa-Franc ranked among Best Employers in Canada – Best Small & Medium Employers (Gold level)

June 1st

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News

January 5

The colors Sandstone and Fossil join Mirage's Imagine collection

January 5

New DuraMatt® finish from Mirage: The look of oiled hardwood floors reinvented by Mirage

January 5

The new Flair collection by Mirage: The look of an oiled hardwood floor without the hassles

January 5

Mirage adds the new Sepia color to its Alive collection

2014

July 8

Visiting Mirage Floors in Canada - NWFA Blog

July 8

Mirage is number 1 in quality and design according to Floor Focus' “What the Retailers Think” survey

May 15

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News

2013

November 20

Boa-Franc President Pierre Thabet receives Lifetime Achievement Award from the NAFCD

October 31

Boa-Franc receives the prestigious Gold Trophy Award at the 2013 Canada Awards for Excellence

October 31

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News

July 8

Mirage #1 for quality according to Floor Covering Weekly's "ReCo Survey 2013"

July 8

Mirage is number 1 in quality according to the "What the Retailers Think" survey from Floor Focus

May 3

Mirage #1 among hardwood flooring manufacturers, according to Floor Covering News

2012

November 8

Boa-Franc receives highest honor at the Grands Prix québécois de la qualité awards

September 12

Mirage Summer Contest : the names of the five winners of a $1,500 rebate applicable to the purchase of Mirage hardwood flooring have been released

September 6

Mirage generously donates hardwood floor for the 2012 Minto Dream Home

June 27

Mirage makes generous donation of $8,000 hardwood floor to Hampton Designer Showhouse

2011

August 1st

New Mirage hardwood floors provide an enticing touch of grey

July 8

Mirage adds wider, longer boards to its Sweet Memories series

May 5

Mirage #1 among hardwood flooring manufacturers for five years running, according to Floor Covering News

February 14

African Mahogany from Mirage: discover its exotic charm!

2010

September 14

This fall, Mirage is attracting consumers with up to $750 cash back

July 8

Mirage quality ranked #1 in the Floor Focus “What the Retailers Think” survey

June 2

Mirage rated #1 in quality for the third year in a row according to Floor Covering Weekly's ReCo Survey

May 7

Mirage earns the Award of Excellence for the fourth consecutive year!

March 15

Spring calls for change! promotion

March 5

Mirage releases the names of the 10 winners of a $10,000 hardwood floor in the “Celebrate Quality with Mirage” contest

January 28

The new Alive Series from Mirage. An original textured look for active lifestyles.

January 25

Addition of Handcrafted Oak to the Sweet Memories series

2009

October 2

Vancouver Home + Interior Design Show

October 1st

Mirage Hardwood Flooring, entirely designed and manufactured in North America

September 5

Celebrate quality with Mirage hardwood floors

May 14

Mirage Lock is even greener!

April 14

CARB certification

April 1st

Lacey Act

2006

September 1st

Nanolinx, a first in the flooring wood industry